Business

BMA311

2012  BMA311  Destination Management

Unit Level: Advanced

Available as a Student Elective: Yes

View timetable of lectures only for this unit.  View ALL timetable events for this unit.

OFFERINGS

Unit Sem 1 Sem 2 Full Yr Spring Summer Winter BMA311 H Key Semester Dates Semester Campus Attendance Note Start Date Census Date Final WW Date* End Date Sem 2 H On Campus 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 *The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information). This unit can be taken in other courses About Census Dates

DESCRIPTION

This unit demonstrates the need for an integrated approach to the planning, development and marketing of a destination. The concept of destination is examined at the national, state, regional and local levels and issues such as destination branding, managing destinations in crisis and the impacts of visitors on destinations are explored. The unit also explores the role and functions of governments in policy, planning, regulation and management of tourism destinations. The unit places specific emphasis on Tasmania as a visitor destination.

WEIGHT:  12.5%

ASSESSMENT:

Continuous assessment and/or exam as approved by the Head of School.

TEACHING PATTERN: Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities.

FLEXIBLE & ONLINE STUDY OPTIONS
Note: Class attendance may still be required

   Web supported - H
Online access to some part of this unit online is optional
   Resource supported teaching & learning - H
Additional resources are provided for your optional use; e.g. audio taped lectures
   Video conferencing - H
A live video link between campuses is used for at least some teaching in this unit
About Flexible Study Options

REQUISITE INFO

Prereq

BMA104, BMA105 and BMA207

TEXTS
Information about any textbook requirements for Semester (Sem 2) will be available from mid April 2012

STAFF: Dr A Dunn

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.

Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.