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Business

BMA310

Enrolment
Unit Code
Unit Title
BMA302 Strategic Management
BMA305 Marketing Research
BMA309 International Issues in Tourism
BMA310 Interpretation for Tourism
BMA311 Destination Management
BMA324 Human Resource Development
BMA325 Human Resource Management in the Service Industries
(Not Offered 2012)
BMA326 Entrepreneurship and Innovation
BMA327 Tourism Project 1
BMA330 Strategic Issues in Human Resource Management
BMA333 Project Evaluation and Planning
BMA337 Tourism Project 2
BMA341 Workplace Relations
BMA351 Marketing Management
BMA355 Marketing Communications
BMA371 Special Topics in Management
(Not Offered 2012)
BMA381 International Human Resource Management
BMA382 International Marketing
BMA385 Managing Business in the Asia Pacific
BMA391 Managerial Social Responsibility

2012  BMA310  Interpretation for Tourism

Unit Level: Advanced

Available as a Student Elective: Yes

View timetable of lectures only for this unit.  View ALL timetable events for this unit.

OFFERINGS

Unit Sem 1 Sem 2 Full Yr Spring Summer Winter
BMA310 H

Key Semester Dates
Semester Campus Attendance Note Start Date Census Date Final WW Date* End Date
Sem 1 H On Campus 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012

*The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).

This unit can be taken in other courses
About Census Dates

DESCRIPTION

What do managers and operators of national nature parks, battlefield sites, ruined castles, ancient temples, monuments, cathedrals and historic homes, whisky distilleries, coral islands, museums and hydro-electric power stations have in common?

They have things of interest to show to visitors and they all have something to say about them. Interpretation is the tool they use to do this. Producing interpretation which balances the needs of the visitors who will use it, the conservation of the place which is its subject, the desires of those who produce it and the interests of those who will live with it is not a simple matter. If interpretation is to be really effective it needs to be planned with both sensitivity and creativity. This unit is an introduction to doing that since interpretation is a key component of any tourism experience. Without it, people would not be inspired to engage in tourism, would not be able to find their way to locations or around them, nor would they understand the significance of, or be entertained by, the subject of interest. From subliminal interpretation such as architecture through to the more obvious forms such as maps, information boards and guiding, interpretation acts as a key variable in creating a satisfactory tourism experience. The purpose of this unit is to give students an understanding of ways in which the tourism experience can be interpreted. As well as examining different forms of interpretation, it will explore key learning theories related to communication. Theories of place-making and cross-cultural issues, differing value systems and contested interpretations will take you on journeys through Aboriginal Tasmania and Australia. Chinese natural and cultural heritage sites, bush rangers as heroes or villains, and the role of museums and guides in interpretation exhibitions and tourism. The question of "Who owns history?" and when does interpretation move from valid explanation and education to propaganda will also be explored nationally and cross-culturally. Analysis of interpretation for tourism will be drawn from examples around the globe.

WEIGHT:  12.5%

ASSESSMENT:

Continuous assessment and/or exam as approved by the Head of School.

TEACHING PATTERN:

Combination of face-to-face lectures, web based modules and one or more field trips.

FLEXIBLE & ONLINE STUDY OPTIONS
Note: Class attendance may still be required

   Web supported - H
Online access to some part of this unit online is optional
   Resource supported teaching & learning - H
Additional resources are provided for your optional use; e.g. audio taped lectures
About Flexible Study Options

INTERNATIONALISATION
This unit includes specific international contexts/case studies.
This unit includes international cross-cultural issues/skills.

REQUISITE INFO
Prereq For BTourism: BMA104 or BMA105; For another degree: 100% of level 100
M.Excl BMA210

TEXTS
Hobart Co-op Bookshop Website - Semester (Sem 1)

STAFF: Dr A Hardy

FEES
View fees for this unit

KEY

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.

Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.



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