Business

BMA258

2012  BMA258  Services Marketing

Unit Level: Intermediate

Available as a Student Elective: Yes

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OFFERINGS

Unit Sem 1 Sem 2 Full Yr Spring Summer Winter BMA258 H,L,G Distance(H,L,W,I,N,O) Key Semester Dates Semester Campus Attendance Note Start Date Census Date Final WW Date* End Date Sem 1 G On Campus 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012 Sem 1 H Distance 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012 Sem 1 H On Campus 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012 Sem 1 I Distance 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012 Sem 1 L Distance 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012 Sem 1 L On Campus 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012 Sem 1 N Distance 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012 Sem 1 O Distance 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012 Sem 1 W Distance 27-FEB-2012 23-MAR-2012 16-APR-2012 01-JUN-2012 *The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information). This unit can be taken in other courses About Census Dates

DESCRIPTION

Addresses the importance of the services industry, the distinctive characteristics of services, and marketing implications arising from these. Students develop a firm understanding of key challenges and issues associated with marketing in a services environment; gain a broad understanding of the interaction between marketing and management within a service organisation; and become familiar with issues in developing and assessing service quality. The unit includes a focus on what is significant in hospitality and tourism management, and in the marketing of information services.

WEIGHT:  12.5%

ASSESSMENT:

Continuous assessment and/or exam as approved by the Head of School.

TEACHING PATTERN: Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities

FLEXIBLE & ONLINE STUDY OPTIONS
Note: Class attendance may still be required

   Web dependent - H,L,W
Some parts of this unit will be taught online
   Fully online - I,N,O
This unit is taught entirely online
   Resource supported teaching & learning - H,I,L,N,O,W
Additional resources are provided for your optional use; e.g. audio taped lectures
About Flexible Study Options

REQUISITE INFO

Prereq

BMA101 and BMA151

TEXTS
Launceston Co-op Bookshop Website - Semester (Sem 1)
Hobart Co-op Bookshop Website - Semester (Sem 1)

STAFF: Dr S Crispin

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.

Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.