Business

BMA252

2012  BMA252  Consumer Behaviour

Unit Level: Intermediate

Available as a Student Elective: Yes

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OFFERINGS

Unit Sem 1 Sem 2 Full Yr Spring Summer Winter BMA252 H,L Distance(H,L,W,I,N,O) Key Semester Dates Semester Campus Attendance Note Start Date Census Date Final WW Date* End Date Sem 2 H Distance 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 Sem 2 H On Campus 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 Sem 2 I Distance 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 Sem 2 L Distance 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 Sem 2 L On Campus 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 Sem 2 N Distance 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 Sem 2 O Distance 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 Sem 2 W Distance 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 *The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information). This unit can be taken in other courses About Census Dates

DESCRIPTION

Buying and consuming is something we all do nearly every day. As consumers, we are continually undertaking simple as well as complex purchases: understanding how these purchase decisions are made and what factors influence them is the focus of consumer behaviour. For marketers, understanding how consumers behave is an integral part of correctly identifying their real needs, and also of understanding how the seller and the consumer can link up effectively. This unit investigates consumer decision-making processes and, more closely, the internal and external influences on the purchasing and consumption process. The marketing challenges and implications for selling to consumers are discussed.

WEIGHT:  12.5%

ASSESSMENT:

Continuous assessment and/or exam as approved by the Head of School.

TEACHING PATTERN: Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities.

FLEXIBLE & ONLINE STUDY OPTIONS
Note: Class attendance may still be required

   Web supported - H,L,W
Online access to some part of this unit online is optional
   Fully online - I,N,O
This unit is taught entirely online
   Resource supported teaching & learning - H,I,L,N,O,W
Additional resources are provided for your optional use; e.g. audio taped lectures
About Flexible Study Options

INTERNATIONALISATION
This unit includes international cross-cultural issues/skills.

REQUISITE INFO

Prereq

for BBus: BMA101 and BMA151

TEXTS
Information about any textbook requirements for Semester (Sem 2) will be available from mid April 2012

STAFF: A/Prof M Grimmer, Prof A O'Cass

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.

Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.