Business

BMA251

2012  BMA251  Principles of Marketing

Unit Level: Intermediate

Available as a Student Elective: Yes

View timetable of lectures only for this unit.  View ALL timetable events for this unit.

SPECIAL NOTE:  This unit is only available for students enrolled in the Business Management major.

OFFERINGS

Unit Sem 1 Sem 2 Full Yr Spring Summer Winter BMA251 H,L Key Semester Dates Semester Campus Attendance Note Start Date Census Date Final WW Date* End Date Sem 2 H On Campus 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 Sem 2 L On Campus 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 *The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information). This unit can be taken in other courses About Census Dates

DESCRIPTION

Provides the theory base of marketing and develops in students: the ability to describe the key concepts and principles of marketing; an understanding of the marketplace; an understanding of the components of the marketing mix; and the ability to identify the role of marketing in the organisation and in society.

WEIGHT:  12.5%

ASSESSMENT:

Continuous assessment and/or exam as approved by the Head of School.

TEACHING PATTERN: Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities.

FLEXIBLE & ONLINE STUDY OPTIONS
Note: Class attendance may still be required

   Web supported - H,L
Online access to some part of this unit online is optional
   Resource supported teaching & learning - H,L
Additional resources are provided for your optional use; e.g. audio taped lectures
About Flexible Study Options

REQUISITE INFO

Coreq	BMA101
M.Excl	BMA151 ; BMA109 Students will only be able to take two of these units with the express permission of the relevant degree coordinator

TEXTS
Information about any textbook requirements for Semester (Sem 2) will be available from mid April 2012

STAFF: Dr S Crispin

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.

Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.