SPECIAL NOTE:
This unit is only offered offshore at the Kuwait and Shanghai campuses.
OFFERINGS
Unit
Sem 1
Sem 2
Full Yr
Spring
Summer
Winter
BMA208
Key Semester Dates
Semester
Campus
Attendance
Note
Start Date
Census Date
Final WW Date*
End Date
*The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see
Withdrawal dates explained for more information).
The increasing use of the Internet and other digital media by both businesses and consumers is having a profound effect upon the facilitation of trade and communication globally. For consumers, these advancing technologies provide information, convenience, and a much wider choice of products, services and prices from worldwide suppliers. For businesses, these technologies provide new channels to market their products and services and an opportunity to expand into new markets. As the Internet continues to grow at an exponential rate, many argue that the field of marketing has been irrevocably transformed. Marketing theorists and practitioners are beginning to recognise the need to utilise and combine new technologies with traditional practices and, where necessary, to modify previously established marketing strategies and techniques. The aim of this unit is to assist students to acquire a deeper understanding of the Internet environment, electronic marketing concepts, techniques and processes, and to equip them with a working knowledge of how to effectively integrate online tools into traditional marketing practices.
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.
Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.
