Business

BMA205

2012  BMA205  Marketing Research

Unit Level: Intermediate

Available as a Student Elective: Yes

View timetable of lectures only for this unit.  View ALL timetable events for this unit.

OFFERINGS

Unit Sem 1 Sem 2 Full Yr Spring Summer Winter BMA205 H,L Key Semester Dates Semester Campus Attendance Note Start Date Census Date Final WW Date* End Date Sem 2 H On Campus 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 Sem 2 L On Campus 16-JUL-2012 10-AUG-2012 03-SEP-2012 20-OCT-2012 *The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information). This unit can be taken in other courses About Census Dates

DESCRIPTION

In today's rapidly changing environment cost effective, accurate and timely marketing decision-making is crucial. Effective marketing research is fundamental to managerial decision-making and relies on the identification and satisfaction of target customer needs. This unit is designed to introduce students to the process of conducting effective marketing research and includes research techniques such as: research design, problem identification, value and cost of information, use of secondary data, survey research, experimental techniques, measurement concepts, data processing, sampling, data analysis and report presentation. In this respect, marketing research serves a singularly important purpose - that of providing information to assist marketing managers to make better decisions.

WEIGHT:  12.5%

ASSESSMENT:

Continuous assessment and/or exam as approved by the Head of School.

TEACHING PATTERN: Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities.

FLEXIBLE & ONLINE STUDY OPTIONS
Note: Class attendance may still be required

   Web supported - H,L
Online access to some part of this unit online is optional
   Resource supported teaching & learning - H,L
Additional resources are provided for your optional use; e.g. audio taped lectures
About Flexible Study Options

REQUISITE INFO

Prereq

for BBus: BMA101 and BMA151. For other degree: 100% of level 100 for relevant degree

TEXTS
Information about any textbook requirements for Semester (Sem 2) will be available from mid April 2012

STAFF: Ms L Skringar

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.

Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.