This unit introduces students to tourism marketing and provides them with an understanding of its theoretical basis. It highlights key concepts of marketing. The unit develops in students an understanding of the tourism marketplace and the main elements of the tourism marketing mix. The role of tourism marketing in society is discussed.
WEIGHT:
12.5%
ASSESSMENT:
Continuous assessment and/or exam as approved by the Head of School.
TEACHING PATTERN: Delivered over 13 weeks and may include lectures, tutorials, workshops or on-line activities.
FLEXIBLE & ONLINE STUDY OPTIONS Note: Class attendance may still be required
Web supported -
H
Online access to some part of this unit online is optional
Resource supported teaching & learning -
H
Additional resources are provided for your optional use; e.g. audio taped lectures
About Flexible Study Options
REQUISITE INFO
M.Excl
BMA151 ;
BMA251 Students will only be able to take two of these units with the express permission of the relevant degree coordinator
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.
Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.
Web supported -
H
