Responsible faculty or institute:
Business (principal)
Campus(es) Offered:
Hobart:
Course Duration: Minimum
1 yrs, Maximum
3 yrs.
Course Contact (faculty or school):
Faculty Office: (03) 6226 2009.
General enquiries: 1300 366 575
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Introduction
This course is offered on a full fee paying basis to eligible domestic students. Fees are established per unit and can be found in the unit descriptions within the course schedule. Click on 'View fees for this unit' and select 'Tuition fee (domestic) Post 2008' as the fee type.
International students please refer to International Services at
www.utas.edu.au/international
This two semester or equivalent on-campus course is offered by the Faculty of Business initially only at the Hobart campus with the majority of units involving flexible delivery, with web-based teaching and learning, lectures and tutorials, combined with intensive face-to-face workshops or seminars as appropriate. The course is full fee paying. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions. All units are subject to formal assessment normally including assignments and a final examination.
Admission & Prerequisites
The Faculty of Business may accept as a candidate for the Master of Marketing:
- A person who has completed an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution;
- A person who has satisfactorily completed the Graduate Certificate in Marketing of the University of Tasmania or the equivalent award of another Australian higher education institution.
For entry into all postgraduate courses, international students must provide an IELTS test score of at least Band 6 with a minimum of 6.0 on all bands or a TOEFL score of 575 with a Test of Written English score of no less than 4.5. This test must not be more than 24 months old. Further information can be found under international admissions
http://www.international.utas.edu.au/static/admissionRequirements.php
Career Outcomes
Graduate studies have an important place in management development. They offer individuals aspiring to either general management or senior functional management roles, the opportunity to develop competencies relevant to the effective management of enterprises. This course aims to provide participants with the knowledge and skills required to practise as a marketing manager in any context. Emphasis will be placed on the determination and assessment of 'best practice' approaches to marketing in the global context, informed by the application of appropriate and sound theoretical foundations drawn from a variety of interdisciplinary sources.
Articulation to/from Course
Graduate Certificate in Marketing
May lead to the Master of Marketing (Specialisation).
