The media are not simply a communication tool. They can shape and define what we see. As a key social institution, the media contribute to the construction of meaning and 'common-sense' understandings in everyday life. While the media have this power to influence the social and political landscape, individuals are also active consumers. This unit examines the role that the media play in contemporary society by drawing on the sociology of the media, media theory and cultural studies accounts of mass and popular culture. Particular attention will be given to different forms of media, how media texts are created, the ways in which the media are responsible for different types of social interaction and serve to shape social identities such as gender, and the impact of globalisation and new technologies on media practices.
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.