University of Tasmania Home Page Course and Units 2013
 
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Arts

HEJ507

Enrolment
Unit Code
Unit Title
HEJ504 Media Writing
(Not Offered 2014)
HEJ505 Investigative Journalism
(Not Offered 2014)
HEJ507 Media Relations
(Not Offered 2014)
HEJ508 Documentary

2013 HEJ507 Media Relations

Unit Level:

Available as a Student Elective: No

View timetable of lectures only for this unit.  View ALL timetable events for this unit.

OFFERINGS
Not Offered

DESCRIPTION
Media engagement is a central component of contemporary communications strategies. The unit provides contexts for historical and current media and public relations practice. Students are equipped to interact professionally with the media, to set clear communications goals and strategies, and to build an effective media relations campaign, as well as gaining an understanding of media and communications practice more broadly.

WEIGHT: 25%

ASSESSMENT: Internal assignments 8,000 words equiv (100%)

TEACHING PATTERN: Distance education

FLEXIBLE & ONLINE STUDY OPTIONS
Note: Class attendance may still be required

   Fully online - H
This unit is taught entirely online
   Resource dependent teaching & learning - H
Independent study with provided resources replaces face-to-face or other classes (e.g. lectures)
   Flexible scheduling - H
Some classes will be held outside normal teaching hours; e.g. weekend blocks, summer schools etc
About Flexible Study Options

INTERNATIONALISATION
This unit includes specific international contexts/case studies.
This unit includes international cross-cultural issues/skills.

REQUISITE INFO
Prereq Entry to the program

STAFF: Dr Kate Nash (Coordinator)

FEES
View fees for this unit

KEY

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.

Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.



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