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2013 HEJ205 Public Relations

Unit Level: Intermediate

Available as a Student Elective: Yes

View timetable of lectures only for this unit.  View ALL timetable events for this unit.

OFFERINGS
Not Offered

DESCRIPTION
Introduces students to the principles, practices and theories of public relations and places the profession into its societal and media contexts. Students become familiar with public relations writing and develop skills in seeking, organising and presenting information. The dual emphasis on practical matters and their underpinning theory and ethics helps students develop an appreciation of how public relations practitioners interact with the media and the wider community, and how public relations has become a significant factor in shaping world events.

WEIGHT: 12.5%

ASSESSMENT: Internal assignments (50%), two-hour examination (50%)

TEACHING PATTERN: Five contact hours fortnightly (13 weeks)

FLEXIBLE & ONLINE STUDY OPTIONS
Note: Class attendance may still be required

   Web dependent - H
Some parts of this unit will be taught online
   Resource dependent teaching & learning - H
Independent study with provided resources replaces face-to-face or other classes (e.g. lectures)
About Flexible Study Options

INTERNATIONALISATION
This unit includes specific international contexts/case studies.
This unit includes international cross-cultural issues/skills.

REQUISITE INFO
Prereq HEJ101 AND HEJ102

STAFF: Dr Kate Nash (Coordinator)

FEES
View fees for this unit

KEY

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.

Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.



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