Introduces students to the principles, practices and theories of public relations and places the profession into its societal and media contexts. Students become familiar with public relations writing and develop skills in seeking, organising and presenting information. The dual emphasis on practical matters and their underpinning theory and ethics helps students develop an appreciation of how public relations practitioners interact with the media and the wider community, and how public relations has become a significant factor in shaping world events. Public relations has an important and growing political and social role and these matters are canvassed to provide students with a broad context.
WEIGHT: 12.5%
ASSESSMENT:
1,500-word essay (30%), 1,500-word public relations campaign and exegesis (30%) two-hour examination (40%)
TEACHING PATTERN: Five contact hours fortnightly (13 weeks)
FLEXIBLE & ONLINE STUDY OPTIONS Note: Class attendance may still be required
Web dependent - H Some parts of this unit will be taught online
Resource dependent teaching & learning - H Independent study with provided resources replaces face-to-face or other classes (e.g. lectures)
About Flexible Study Options
INTERNATIONALISATION This unit includes specific international contexts/case studies.
This unit includes international cross-cultural issues/skills.
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.
Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.
Web dependent - H