* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).
The emphasis for this unit is on research, conceptual development, and an exploration of different aspects of visual communication using animation and campaign strategies. Study of this unit will involve responding to two project briefs, which focus on the use of animation and narrative title sequences for television and social campaign design. During the unit you will be introduced to subject areas including; research strategies; story boarding; narrative development; identity and branding; grid structures and page layout; and the representation of a range of social issues through visual communication. You will also be introduced to basic animation technology using Adobe Photoshop and Flash as well as industry standard design technology such as Adobe Indesign.
Throughout this unit you will continue to develop a social awareness and understanding of the designer's role and responsibility within the community and the broader environment. You will also be encouraged to think independently and develop an ability to clearly express your ideas to the lecturer and to the class during group presentations.
WEIGHT: 25%
ASSESSMENT:
Folio of completed works and journals (60%), plus exercises, set projects, journals and presentations (40%)
TEACHING PATTERN:
3 hour studio session weekly, with an expectation of at least an additional 9 hours independent practical work per week (13 weeks)
FLEXIBLE & ONLINE STUDY OPTIONS Note: Class attendance may still be required
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.
Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.
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