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2013 BLD503 Discovering Commercial Opportunities

Unit Level:

Available as a Student Elective: No

View timetable of lectures only for this unit.  View ALL timetable events for this unit.

SPECIAL NOTE: This unit will be offered subject to attaining sufficient enrolments.

OFFERINGS

Unit Sem 1 Sem 2 Full Yr Spring Summer Winter
BLD503 H

Key Semester Dates
Semester Campus Attendance Note Start Date Census Date Final WW Date* End Date
Summer H On Campus Offering in H 12-JAN-2013 18-JAN-2013 28-JAN-2013 09-FEB-2013

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).

This unit can be taken in other courses
About Census Dates

DESCRIPTION

This unit is focused on applying theoretical understandings of the process of commercialisation through the traditional commercialisation pathway, from idea to market, using a number of real world case studies. This involves an investigation of the intersection of intellectual property protection strategies, the digital economy, social media, funding sources and business model to create commercial value. This class will specifically look at the role of technology in contemporary commercialisation including the NBN and its applications to regions. Students will learn about the stages of commercialisation as described above and apply this knowledge, in their major assignment, to a project, enterprise or company they are interested in or personally involved with, through creating their own case study.

WEIGHT: 12.5%

ASSESSMENT:

Entrepreneurs Social Media participation 40%; Commercialisation Case Study 60%.

TEACHING PATTERN:

3 day intensive delivery

FLEXIBLE & ONLINE STUDY OPTIONS
Note: Class attendance may still be required

   Web supported - H
Online access to some part of this unit online is optional
   Resource supported teaching & learning - H
Additional resources are provided for your optional use; e.g. audio taped lectures
   Flexible scheduling - H
Some classes will be held outside normal teaching hours; e.g. weekend blocks, summer schools etc
About Flexible Study Options

TEXTS
Hobart Co-op Bookshop Website - Semester (Summer)

STAFF: Dr P McGee, AIRC staff

FEES
View fees for this unit

KEY

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.

Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.



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