SPECIAL NOTE: This unit will be offered subject to attaining sufficient enrolments.
OFFERINGS
Unit
Sem 1
Sem 2
Full Yr
Spring
Summer
Winter
BLD503
W
H
Key Semester Dates
Semester
Campus
Attendance
Note
Start Date
Census Date
Final WW Date*
End Date
Summer
H
On Campus
Offering in H
12-JAN-2013
18-JAN-2013
28-JAN-2013
09-FEB-2013
Spring
W
On Campus
Offering in W
16-NOV-2013
22-NOV-2013
02-DEC-2013
14-DEC-2013
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).
This unit is focused on applying theoretical understandings of the process of commercialisation through the traditional commercialisation pathway, from idea to market, using a number of real world case studies. This involves an investigation of the intersection of intellectual property protection strategies, the digital economy, social media, funding sources and business model to create commercial value. This class will specifically look at the role of technology in contemporary commercialisation including the NBN and its applications to regions. Students will learn about the stages of commercialisation as described above and apply this knowledge, in their major assignment, to a project, enterprise or company they are interested in or personally involved with, through creating their own case study.
WEIGHT: 12.5%
ASSESSMENT:
Entrepreneurs Social Media participation 40%; Commercialisation Case Study 60%.
TEACHING PATTERN:
3 day intensive delivery
FLEXIBLE & ONLINE STUDY OPTIONS Note: Class attendance may still be required
Web supported - H Online access to some part of this unit online is optional
Resource supported teaching & learning - H Additional resources are provided for your optional use; e.g. audio taped lectures
Flexible scheduling - H Some classes will be held outside normal teaching hours; e.g. weekend blocks, summer schools etc
About Flexible Study Options
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.
Special approval is required for enrolment into TNE Program units - campuses A, F, G, K, Q and Y click here for more information.
Web supported - H