SPECIAL NOTE: This unit will be offered subject to attaining sufficient enrolments.
Key Semester Dates
Final WW Date*
Offering in W
Offering in H
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).
This unit is focused on identifying and exploiting the commercial potential of your product, process or service. It consists of an integrated examination of how intellectual property, market opportunity, risk management and a business model are combined to create commercial value. Topics include the commercialisation process from intellectual curiosity to commercial success, what constitutes intellectual property and what steps should be taken to protect it, the role of market research and marketing strategy, risk identification and risk management, and the elements that constitute a business model.
Project 50%, Pitch (presentation) 25%, IDEAS online and participation 25%.
Intensive mode over 3 days.
FLEXIBLE & ONLINE STUDY OPTIONS Note: Class attendance may still be required
Web supported - H Online access to some part of this unit online is optional
Resource supported teaching & learning - H Additional resources are provided for your optional use; e.g. audio taped lectures
Flexible scheduling - H Some classes will be held outside normal teaching hours; e.g. weekend blocks, summer schools etc
About Flexible Study Options
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.